Hair Colour and Trends Spring 2008
Wella’s Trend Vision 08 for New Hair Styles and Colour
Wella's 2008 hair colour, styles, and trends forecast, based on its omnipresent Trend Vision concept. Wella campaigns an annual movement instead of seasonal changes.
The 127-year-old European colour line considers itself the hair colour authority. Globally, Wella is known for its quality, longevity and its leading edge trends in the world of hair colour and fashion.
As Stephen Lomas, Western Canada Sales Manager for Wella Canada (Wella, Sebastian, and Graham Webb) notes, “Bangs and bobs aren’t for everyone.” Thus, Wella offers trend concepts to which everyone can relate. People gravitate to one of the trend categories based on their personalities and lifestyles, and then update their look based on the characteristics of that particular scheme. Wella doesn’t dictate that the latest style is one defined look. Wella Professionals USA uses specific descriptions and images to convey the mood of each trend, as described below.
- Wonderland is a trend that lends itself to a natural beauty. It conjures images of nature, woodsy environments filled with delicate blossoms and breezy wildflowers. Romanticism, “fresh pastels, tender blues and greens,” and imagination are key concepts that interconnect Trend Vision’s perception of fashion, make up, architecture and food. Pixies, nymphs, florals, fluidity are inspirations. For hair, Wella suggests “loose and deconstructed,” light and airy, rose-coloured, honey, and apricot, either long or short.
- Mineral Splendour embodies raw treasures, “tinted metals and mineral accents.” Precious stones and minerals, an understated luxury, quality, organic, shimmering and glowing all represent this idea of edgy but sophisticated refinement. Mineral Splendour is evident in amber, gold and bronze hair colour, and “elaborate colour techniques.” The mood of hair’s shape is found in its medium and long lengths, graduated cuts, curviness and fluidity.
- Bold statements are expressed in Couture Allure. Think strength, assertiveness, exceptional and abstract. Geometrical shapes and a futuristic look coupled with old-world glamour. Stand-out hair will be recognized in “hat shapes,” and almost artificial-looking styles that are asymmetrical and resemble sculptures. Hair will exude volume yet is controlled, perfect in shape, and precise in cut. Saturated colours will be dense and pure.
- Lastly, Trend Vision 08 presents its concept of “beauty born from the ashes” in Factory Lyrics. Industrial,dark, androgynous and mechanical summarizes the feel of this urban style. It emphasizes beauty that is imperfect, combining long and short cuts together with “masterfully crafted, deliberately broken” styles. Shiny elements of the cut will be married with matte and smoky finishes to create an incongruous style. Unnatural blue, green, and purple colours will complement oily blacks, and be united with ashy browns and reds. Artificial or natural silvers will punctuate cutting techniques for what the French call jolie-laide, or "pretty ugly"—an unconventional standard of beauty.
Trend Vision 08 takes the idea of a trend and transcends all aspects of style and beauty, whether it’s hair, furniture, food, or clothing. It truly captures a thematic approach to style that fits everyone, seizing what’s current while embracing individuality.
