Gold, the New Trend in Hair Colour
Wella’s Touch of Gold Collection Latest for Spring 2008
The authority in hair colour releases four new shimmering gold tones for the spring.
Wella’s latest contribution to hair colour comes in the form of four new golds. This precious metal has permeated the fashion world for spring 2008. Gold can be found on runways, in magazines, in hair salons and on designers' drafting tables for shoes, accessories, jewelry, clothing, and hair.
Celebrities like Kate Hudson and Beyoncé have already layered this tint into their hairstyles, showing that any skin tone or hair colour can make gold work. Fair and dark skin tones can wear gold in their hair. Golden locks themselves can be fair toned or dark and dramatic: golden wheat to bronzed and coppery.
Gold can easily be confused with blonde, but blonde has a gentleness and clarity to it that gold doesn’t. Any shade of gold will have the sparkly characteristic metals are known for. It will have more dimension, where blonde can look flat.
Metallics are a central theme in Wella’s annual style movement Trend Vision. Instead of seasonal influences, Wella scours the globe in search of the emerging trends of cultures and subcultures. The 127-year-old company creates annual conceptual trends based on its findings. Wella’s Trend Vision 08 concepts of Wonderland, and Mineral Splendor share similarities in their images and ideas of how gold plays a role in this year’s styles.
It is a natural element of the Wonderland trend with its earthiness and raw beauty. Wonderland captures the organic simplicity yet richness of gold. Varying from honeys and yellow golds, Wonderland represents the fine and graceful qualities of the bullion.
Mineral Splendor embodies the rarity and extravagance of this precious metal. It holds gold in its grasp in its truest form—gold bricks, shining, smooth, clear and luxurious.
Gold in haircolour is presented in various ways for this season. Delicate and subtle, it can be woven into hair in fairytale-like golden threads creating an overall lightness and glitter. For more drama, chunky sections or the ends of hair can be coloured creating bold effects. We will see gold bangs, gold crowns, flecks of gold, panels of gold, and layers. European trend-setters will go so far as to colour the whole head in the metallic shade. Either way, gold is in and there is a way for everyone to wear it with style.
Wella’s Color Touch brand of hair colour introduces shades ranging from level 6 to level 8. Stylists and hair designers love the depth and sparkle they can create on any colour of hair by adding gold.
Source:
- Wella Professional USA, Wella Canada
